Words win work!

Hatch partnered with Toot Sweet to evolve their brand, building on our work together over 10 years ago. The goal was to create a more sophisticated visual identity while staying true to their roots. Through brand workshops, we redefined their look to reflect their technical writing expertise, adding a modern edge. The result is a refreshed brand and website that captures their growth and strengthens their position in the technical writing and communications industry.

SERVICES
BRAND + DESIGN
Client
Sweet Humans Co.
Production
'25

Jessa Boanas – CEO
Toot Sweet
"I can't recommend Paul and his team highly enough. He will help you understand what you need, and then deliver something that blows you away. It's always grounded in what the project or brand really is and what it needs. He is very patient and in the times one *cough* has bad ideas, he ensures you don't go down a daft path (so easy if you are not a design expert yourself, or if it's decision by committee). Paul's talent and excellent design-bedside-manner has made a huge difference to us, for over 10 years now. We love him."

ACKNOWLEDGEMENT

We acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging.  We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.