After Gamuda Australia purchased Downer’s Infrastructure business, the company rebranded as DT Infrastructure. While Hatch wasn’t involved in the logo design, we were engaged to strategise how the new brand identity would be introduced to the market. Our work focused on extending the brand architecture, developing a comprehensive brand guide, and overseeing the rollout of brand applications across all collateral. This included rolling stock, vehicles, corporate wear, and office/environmental wayfinding, ensuring DT Infrastructure came to life seamlessly across all touchpoints. We were later engaged to design their Graduate Program campaign, aimed at attracting fresh talent to the company.