packages

BRANDING

Brand engagements shaped by intent

From clear identities to scalable brand architecture, our packages define how you show up and support where you’re heading. Each tier reflects a different depth of strategic thinking and creative collaboration.

WHAT'S INCLUDED

INDENTITY
EXPRESSION
ARCHITECTURE
approach
guided & focused
strategic & collaborative
system-led & scalable
discovery
BRAND QUESTIONNAIRE
workshop & positioning
multi-stakeholder strategy
strategy depth
light alignment
defined positioning & narrative
advanced positioning & architecture
brand identity
Logo, colour & typOGRAPHY
complete identity system
scalable PLATFORM
VISUAL SYSTEM
core visual direction
expanded visual language
flexible system across portfolios
Messaging
Tone alignment
brand narrative framework
Rollout strategy
Assets
essential starter assets
Tailored ASSET LIBRARY
cross-channel system
GUIDELINES
TEMPLATED  BRAND ON A PAGE
custom GUIDELINES
COMPREHENSIVE GOVERNANCE
ROLLOUT
IMMEDIATE USE
STRUCTURED IMPLEMENTATION
LAUNCH & GOVERNANCE FRAMEWORK
ongoing support
optional
optional
planned or retained support

WHAT'S INCLUDED

core
growth
platform
approach
proven frameworks
strategic & tailored
system-led & scalable
DISCOVERY
focused discovery
deep discovery & planning
ux & structure
established layouts
custom ia & ux
advanced ux & user journeys
design
brand applied to templates
fully custom design
design systems & components
content
client supplied
content structure & guidance
content strategy & templates
WORKSHOPS
1-2 collaborative workshops
multiple stakeholder workshops
prototyping
key page prototypes
full interactive prototypes
build
standard cms build
custom cms configuration
modular & scalable cms
app work
website & app experiences
integrations
Standard
complex & custom
testing
core QA
enhanced QA & testing
comprehensive testing
handover
basic handover
cms training
full documentation & training
ongoing support
optional
optional
planned or retained support

not sure which level fits?

We’ll help you assess where you’re at and recommend the right level of support.

HOW ARE YOUR BRANDING PACKAGES STRUCTURED?

We’ve shaped our branding work into clear packages to reflect different levels of clarity, collaboration and complexity. Each tier is designed to provide the right level of support without over or under investing.

DO YOU OFFER BRANDING OUTSIDE THESE PACKAGES?

Yes. If your needs don’t fit neatly into a package, we’ll shape an approach that does.

CAN WE START WITH THE IDENTITY PACKAGE AND MOVE UP LATER?

Absolutely. Many clients begin with Identity and evolve into Expression or Architecture packages as their organisation grows.

WHAT’S NOT INCLUDED?

Each package has a defined scope to ensure quality and momentum. Any additional work or expanded deliverables are quoted separately.

WHAT IF WE DON’T HAVE A NAME OR CLEAR OFFERING YET?

The Identity package assumes an existing business name and defined offering. If these are still being developed, we may recommend starting with Expression to ensure the brand is built on the right foundations.

Taking your brand further?

A strong brand performs best when it’s expressed consistently across digital platforms and communication. Alongside brand development, we design and build websites and apps, and support with marketing strategy to ensure your brand shows up clearly wherever it matters.

ACKNOWLEDGEMENT

We acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging.  We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
Get
Started