Brand Questionnaire

BRAND QUESTIONNAIRE

IT ALL BEGINS
WITH AN IDEA...

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Below are a few questions to help us kick-start your branding journey. Answer as many as you can, don’t get too hung up on perfect answers – this information is to help us start the conversation about your brand.

Good luck and we look forward to collaborating soon!

Team Hatch.

Full Name *

organisation *

Email *

If you had 30 seconds to explain your services/product to a new customer, what would you say?

What problem do you solve for your customers?

Who are your three main competitors (direct or indirect)? What do you like and or dislike about their branding?

What about your background or product/service sets you apart from your competitors? Why should your prospects buy from or engage with you?

Share five adjectives that best describe your company.

Describe your ideal customer.

What's the primary message you want to convey to your customers?

Share five adjectives that best describe your ideal customer.

Do you have specific guidelines (do’s and don’ts) you would like to share about how you foresee your brands visual appearance being? eg. colour, typographic style or theme.

Please share three links of brands whose brand identity inspires you. What do you like best about them?

Please share three brands that you thought their identities were weak, and what made you feel that way.

Using five adjectives or short phrases, describe your brand’s desired look and feel.

anything else?

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Thank you! Someone from Team Hatch will be in touch soon.

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IT ALL BEGINSWITH AN IDEA...

‍

IT ALL BEGINS
WITH AN IDEA...